Meet Marty Latz

Developer of the Gain The Edge!^© System

Martin E. Latz is the founder of Latz Negotiation, an internationally recognized negotiation expert, and the bestselling author of Gain the Edge! Negotiating to Get What You Want, Pearls of Negotiation Wisdom and The Real Trump Deal.

Marty Latz has taught more than 100,000 professionals and businesses (like Nike, BlueCross Blue Shield, Progressive, and Bank of America) how to master negotiation. He has spent over 25 years researching, developing, testing, using, and refining the Gain the Edge!^© System. He’s condensed all this into a 5-step system that even novices can use to master negotiation. 

A Harvard Law honors graduate and former Teaching Fellow at Harvard’s Kennedy School of Government (one of his students was President Barack Obama), Marty has taught more than 200,000 lawyers and business professionals in over 30 countries to negotiate more effectively. His clients include many Fortune 100 companies and the world’s largest law firms.

Marty has also negotiated for the White House on its Advance Teams, served as an adjunct professor at Arizona State University’s College of Law, founded an e-learning software company, and regularly consults on negotiations involving major deals and the sale of private businesses.

He has appeared as a negotiation expert on CBS, CNN, MSNBC, and FOX, and has written a negotiation column since 1999 — now published on Substack and emailed to thousands of subscribers worldwide.

Marty, his wife, and their two kids live in Scottsdale, Arizona.