Marty Latz

Best Corporate Keynote Speaker on Negotiation

Taught 100,000 people to negotiate more effectively

24 years speaking experience, 75 Speaking Engagements Last Year

The go-to source on negotiation insight for USA Today, CNN, Fox, Politico, MSNBC

Former White House Advance Teams Negotiator

Author of negotiation books "The Real Trump Deal" & "Gain the Edge"

Harvard Law honors graduate

Empower Your Teams

Learn Proven Negotiation Strategies from a World Renown Expert and Author

One of the most respected and recognized voices in the negotiation space today, Marty Latz is an author, international speaker, and the founder of LATZ Negotiation. Since 1995, Latz has taught more than 100,000 lawyers and business professionals around the world how to negotiate more effectively – including in Hong Kong, London, Beijing, Shanghai, Singapore, Prague, Brussels, Seoul and Bangkok. Mr. Latz received his law degree and negotiation training at Harvard Law School, where he graduated cum laude, and was a Teaching Fellow at Harvard’s Kennedy School of Government, where one of his students was former President Barack Obama.

Latz also negotiated for The White House on the White House Advance Teams and was an Adjunct Professor of Negotiation at the Sandra Day O’Connor College of Law at Arizona State University for ten years.

Author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates, Latz has appeared as a negotiation expert on CBS, CNN, Fox News, MSNBC and many more. He and been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999.

Speaking Topics

Negotiation

Whether you’re negotiating a business sale or buying a car, this keynote will give you the knowledge, skills and power to deal with negotiation issues you encounter every day. Learn more

Purchasing

Negotiating may be the most critical skill purchasing or procurement professionals possess. Yet many have no systematic, research-proven approach. This keynote will give you the knowledge, skills and power to deal with negotiation issues you encounter every day. Learn more

Sales

Sales professional negotiate every day. Yet most negotiate by instinct instead of using the more effective strategy-proven methodologies. Learn strategies to get past “no,” powerful agenda control techniques and much more. Learn more.

Legal Negotiation

Bring high quality negotiation training to your law firm or in-house counsel legal department. Marty Latz has helped thousands of lawyers become more strategic and successful negotiators. It can be customized to your needs. Learn More

Lessons From Trump's Negotiations

Learn from President Donald Trump’s deals – his negotiation successes and failures. Using fascinating stories and key insights from his best-selling book The Real Trump Deal, internationally-recognized negotiation expert Marty Latz guides you through Trump’s negotiation strategies, showing which to use – and which to avoid. Learn More

“Marty (Latz) has a comprehensive knowledge of negotiating techniques and a very dynamic teaching style. Learning from Marty is fun and inspiring, and it really sinks in. I’ve improved my effectiveness as a negotiator 100 percent.”

Carol Horton

Medical Services, General Electric (GE)

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Program Details

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GAIN THE EDGE! NEGOTIATING TO GET WHAT YOU WANT (KEYNOTE)

YOU NEGOTIATE EVERY DAY. In fact, your ability to negotiate effectively may be the most critical skill you possess. Yet most negotiate instinctively or intuitively. This keynote will help you approach negotiation with a strategic mindset.

And make no mistake – no matter how much you’ve negotiated, you can still learn. Adding that one new tactic may be the difference between winning and walking away empty-handed.

Whether you’re negotiating a business sale or buying a car, this keynote will give you the knowledge, skills and power to deal with negotiation issues you encounter every day.

10 Skills You’ll Learn

  1. Latz’s Five Golden Rules of Negotiation
    2. Strategies to get past “No” in a negotiation – if all appears lost
    3. First-offer dynamics – when to make it and when to wait
    4. Ways to gain negotiation leverage when seemingly powerless
    5. Secrets to success in emotionally charged negotiations
    6. Powerful agenda control techniques
    7. Deadline and negotiation timing tips
    8. Tactics to generate creative negotiation solutions
    9. When to share information in a negotiation – and when to keep it
    10. When to hold – and when to fold

Breakout Session

A highly interactive training session designed to follow up on the Gain the Edge! Negotiating To Get What You Want Keynote, this session provides a highly engaging negotiation workshop in which the participants will negotiate with each other in a one-on-one exercise and put into practice the negotiation strategies and tactics identified in the Keynote Address (Latz’s Five Golden Rules of Negotiation).

To change participants’ negotiation behavior from instinctive to strategic based on the experts’ proven research – the goal of all negotiation sessions – it’s crucial for participants to internalize and implement the negotiation strategies taught. Learning and understanding these strategies is Step One. Step Two is to implement them.

How do the participants do this? To effectively internalize these negotiation strategies, and thus actually implement them in their real-life negotiations, the participants in this session will:

  • Prepare a  Strategic Negotiation Plan based on Latz’s Five Golden Rules of Negotiation for a simulated negotiation;
  • Negotiate One-on-One, based on their Strategic Negotiation Plan, with one of their colleagues; and
  • Debrief Individually and as a Group, identifying lessons they learned from the negotiation (what worked, what didn’t work, and how they can improve in future negotiations).

NEGOTIATION STRATEGIES FOR SALES OR PURCHASING PROFESSIONALS (HALF OR FULL DAY TRAINING PROGRAM)

Sales and Purchasing Professionals Negotiate Every Day.  In fact, their ability to effectively negotiate may be the most critical skill they possess. Yet most negotiate instinctively or intuitively. This half-day or full-day training program will help them approach negotiations with a strategic mindset.

And make no mistake – no matter how much they’ve negotiated, they can still learn.  Adding that one new negotiation tactic may be the difference between winning and walking away empty-handed.

In these two programs – one customized for sales professionals and one customized for purchasing professionals, attendees will learn:

  • Latz’s 5 Golden Rules of Negotiation for Sales or Purchasing Professionals
  • Strategies to get past “No” – if all appears lost
  • 1st offer dynamics – when to make it and when to wait
  • Ways to gain negotiation leverage when seemingly powerless
  • Secrets to success in emotionally charged negotiations
  • Powerful agenda control techniques
  • Deadline and negotiation timing tips
  • Tactics to generate creative solutions
  • When to share information in a negotiation – and when to keep it
  • When to hold – and when to fold

This session also provides an engaging workshop environment in which the participants will negotiate with each other in a one-on-one exercise (or two of these, if it’s a full-day training session).

These exercises are based on real-life sales or purchasing negotiations!

To change participants’ negotiation behavior from instinctive to strategic based on the experts’ proven research – the goal of all negotiation sessions – it’s crucial for participants to internalize and implement the negotiation strategies taught. Learning and understanding these strategies is Step One. Step Two is to implement them.

How do the participants do this? To effectively internalize these negotiation strategies, and thus actually implement them in their real-life negotiations, the participants in this session will:

  • Prepare a  Strategic Negotiation Plan based on Latz’s Five Golden Rules of Negotiation for a simulated negotiation;
  • Negotiate One-on-One, based on their Strategic Negotiation Plan, with one of their colleagues; and
  • Debrief Individually and as a Group, identifying lessons they learned (what worked, what didn’t work, and how they can improve in future negotiations).

THE REAL TRUMP DEAL: AN EYE-OPENING LOOK AT HOW HE REALLY NEGOTIATES (KEYNOTE)

Is Trump a Master Negotiator? Learn from Trump’s deals – his negotiation successes and failures. Using fascinating stories and key insights, internationally-recognized negotiation expert Marty Latz guides you through Trump’s negotiation strategies, showing which to use – and which to avoid.

Based on Latz’s bestselling book, Latz will share practical, powerful negotiation strategies through Trump’s unconventional, sometimes shocking, and yet almost always illuminating approach to negotiation. 

Everyone who is a student of negotiation, or who simply negotiates on instinct, can become more effective at this life skill. 

Attendees will learn:

  • Trump’s Top Ten Business Negotiation Strategies;
  • Tactics from some of history’s best negotiators, including James Madison, John F. Kennedy, George H.W. Bush, and Nelson Mandela;
  • The experts’ proven negotiation research on what works – and what doesn’t work. 

GAIN THE EDGE! NEGOTIATING TO GET WHAT YOU WANT (TRAINING PROGRAM – HALF OR FULL DAY)

You Negotiate Every Day.  In fact, your ability to effectively negotiate may be the most critical skill you possess. Yet most negotiate instinctively or intuitively. This half-day or full-day training program will help you approach negotiations with a strategic mindset.

And make no mistake – no matter how much you’ve negotiated, you can still learn.  Adding that one new negotiation tactic may be the difference between winning and walking away empty-handed.

Attendees will learn in this highly interactive program:

  • Latz’s Five Golden Rules of Negotiation
  • Strategies to get past “No” – if all appears lost
  • 1st offer dynamics – when to make it and when to wait
  • Ways to gain negotiation leverage when seemingly powerless
  • Secrets to success in emotionally charged negotiations
  • Powerful agenda control techniques
  • Deadline and negotiation timing tips
  • Tactics to generate creative solutions
  • When to share information in a negotiation – and when to keep it
  • When to hold – and when to fold

This session also provides an engaging workshop environment in which the participants will negotiate with each other in a one-on-one negotiation exercise (or two of these, if it’s a full-day training session).

To change participants’ negotiation behavior from instinctive to strategic based on the experts’ proven research – the goal of all negotiation sessions – it’s crucial for participants to internalize and implement the negotiation strategies taught. Learning and understanding these strategies is Step One. Step Two is to implement them.

How do the participants do this? To effectively internalize these negotiation strategies, and thus actually implement them in their real-life negotiations, the participants in this session will:

  • Prepare a  Strategic Negotiation Plan based on Latz’s Five Golden Rules of Negotiation for a simulated negotiation;
  • Negotiate One-on-One, based on their Strategic Negotiation Plan, with one of their colleagues; and
  • Debrief Individually and as a Group, identifying lessons they learned (what worked, what didn’t work, and how they can improve in future negotiations).

GAIN THE EDGE! NEGOTIATING TO GET WHAT YOU WANT (WEBINAR)

YOU NEGOTIATE EVERY DAY. In fact, your ability to negotiate effectively may be the most critical skill you possess. Yet most negotiate instinctively or intuitively. This negotiation webinar will help you approach negotiation with a strategic mindset.

And make no mistake – no matter how much you’ve negotiated, you can still learn. Adding that one new negotiation tactic may be the difference between winning and walking away empty-handed.

Whether you’re negotiating a business sale or buying a car, this webinar will give you the knowledge, skills and power to deal with negotiation issues you encounter every day.

10 Negotiation Skills You’ll Learn

  1. Latz’s Five Golden Rules of Negotiation
    2. Strategies to get past “No” – if all appears lost
    3. First-offer dynamics – when to make it and when to wait
    4. Ways to gain negotiation leverage when seemingly powerless
    5. Secrets to success in emotionally charged negotiations
    6. Powerful agenda control techniques
    7. Deadline and negotiation timing tips
    8. Tactics to generate creative solutions
    9. When to share information in a negotiation – and when to keep it
    10. When to hold – and when to fold

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If you would like to provide us some additional information about your event, please fill out the book Marty Latz form and we will provide you information regarding availability, fees and other details. Additionally, Marty can prepare a custom talk abstract specific to your organization, event and industry.

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