Master Your Negotiations
Learn Latz’s Easy-to-Follow Process Proven to Improve Results
"The practical, no-nonsense skills learned from Latz Negotiation measurably helped our new business developers and our account managers. We were able to acquire new clients that had been targeted for several years and improve our contract renewal rate. The learnings also helped to strengthen our partner relationships. We reviewed numerous negotiation programs before selecting Latz Negotiation Institute. Latz’s training produces results.”
Former Director, Talent and Organization Development – Global Growth, Cigna
“Marty (Latz) has a comprehensive knowledge of negotiating techniques and a very dynamic teaching style. Learning from Marty is fun and inspiring, and it really sinks in. I’ve improved my effectiveness as a negotiator 100 percent.”
Medical Services, General Electric (GE)
“Dynamic, practical, fun, and quite effective. It made us think about negotiation systematically – and made us better negotiators. Outstanding training program!”
Founder & CEO, Outside GC
"Latz Negotiation researched our negotiation problems and designed a training program that fit our practice. They didn't waste our time with a bunch of theory. They gave us substantive, powerful negotiating tools and new strategies for achieving our goals. Our lawyers found it extremely valuable."
Cleary, Gottlieb, Steen & Hamilton, New York City
Learn the Strategic Process with
LATZ Negotiation Training
Train your team the research proven LATZ method. Gain a unified approach to negotiation, and give your team the skills to negotiate like experts. They’ll earn confidence with hands-on exercises.
LATZ Negotiation has helped thousands of lawyers in the United States and Canada become more strategic and successful negotiators with the LATZ Negotiation Method, which is built on proven research.
Negotiation BooksInternational Negotiation Expert Marty Latz is the bestselling author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Want More Free Training? Subscribe and Learn About Latz’s 5 Golden Rules of Negotiation.
Negotiating by instinct will fail you.
Research reveals those who negotiate strategically get better results. But how do you know what actions to take when critical negotiations can have a limitless number of variables, and can require split-second decisions?
Latz Negotiation gives you the tools you need to get what you want. The more strategies and tactics at your disposal, the more likely you are to succeed. But you also need to know when, where and how to use them. That’s where the Latz Process comes in. We combine the latest negotiation research with years of experience, knowledge and expertise to help you achieve your goals.
Negotiation Training — Learn by Doing
There is a vast difference between reading about negotiation and executing strategies in high-risk situations requiring split second decisions. Every Latz Negotiation training session and seminar involves highly interactive hands-on activities and negotiations.
In this way, we provide you with a risk-free environment in which to practice what we preach. Changing your behavior from instinctive to strategic is the key. Learning by doing is the way to get there.