Master Your Negotiations

Learn Latz’s Easy-to-Follow Process Proven to Improve Results

"The practical, no-nonsense skills learned from Latz Negotiation measurably helped our new business developers and our account managers. We were able to acquire new clients that had been targeted for several years and improve our contract renewal rate. The learnings also helped to strengthen our partner relationships. We reviewed numerous negotiation programs before selecting Latz Negotiation Institute. Latz’s training produces results.”

Bill Shulby
Former Director, Talent and Organization Development – Global Growth, Cigna

Cigna Negotiation Training Review

“Learning from Marty (Latz) is fun and inspiring, and it really sinks in. I’ve improved my effectiveness as a negotiator 100 percent.”

Carl Horton
Medical Services, General Electric (GE)

general electric testimonial

“Dynamic, practical, fun, and quite effective. It made us think about negotiation systematically – and made us better negotiators. Outstanding training program!”

Bill Stone
Founder & CEO, Outside GC

outside gc testimonial for Latz Negotiation

"Latz Negotiation researched our negotiation problems and designed a training program that fit our practice. They didn't waste our time with a bunch of theory. They gave us substantive, powerful negotiating tools and new strategies for achieving our goals. Our lawyers found it extremely valuable."

David Webb
Cleary, Gottlieb, Steen & Hamilton, New York City

Law Firm testimonial for Latz Negotiation

Learn the Strategic Process with

LATZ Negotiation Training

Onsite Training

Train your team the research proven LATZ method. Gain a unified approach to negotiation, and give your team the skills to negotiate like experts. They’ll earn confidence with hands-on exercises.

Public Seminars

LATZ Negotiation has helped thousands of lawyers in the United States and Canada become more strategic and successful negotiators with the LATZ Negotiation Method, which is built on proven research. 

Negotiation Books

International Negotiation Expert Marty Latz is the bestselling author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.

Want More Free Training? Subscribe and Learn About Latz’s 5 Golden Rules of Negotiation.

Negotiation Training from Marty Latz

Free Negotiation Training:

Learn Latz's Five Golden Rules of Negotiation in 5 Video Trainings Delivered to Your Inbox.

We'll also send you Marty Latz's monthly column with great negotiation tips. See previous editions. We will not share your info. (privacy policy).

Negotiating by instinct will fail you.

Research reveals those who negotiate strategically get better results. But how do you know what actions to take when critical negotiations can have a limitless number of variables, and can require split-second decisions?

Latz Negotiation gives you the tools you need to get what you want. The more strategies and tactics at your disposal, the more likely you are to succeed. But you also need to know when, where and how to use them. That’s where the Latz Process comes in. We combine the latest negotiation research with years of experience, knowledge and expertise to help you achieve your goals.

Negotiation Training — Learn by Doing

There is a vast difference between reading about negotiation and executing strategies in high-risk situations requiring split second decisions. Every Latz Negotiation training session and seminar involves highly interactive hands-on activities and negotiations. 

In this way, we provide you with a risk-free environment in which to practice what we preach. Changing your behavior from instinctive to strategic is the key. Learning by doing is the way to get there.

A Few of Latz Negotiation's Clients

Master Negotiation Using The Latz Process.

Contact Us to Get Started. We Offer Onsite Training, Consulting & Keynotes.

Marty Latz Wrote the Books on Negotiation

Learn how to negotiate from one of the most respected and recognized voices in the negotiation space today. Marty Latz is a best-selling author, international speaker, and the founder of LATZ Negotiation. Since 1995, Latz has taught more than 100,000 lawyers and business professionals around the world how to negotiate more effectively with his dynamic speaking style.

“Marty Latz is one of the most accomplished and persuasive negotiators I know. In Gain the Edge! you see why.”

George Stephanopoulos

Anchor, ABC News, This Week With George Stephanopoulos

“Few seize the brass ring in business or in life without top-notch negotiation skills. With Gain the Edge! you’ll close more deals and get more favorable terms in all your negotiations.”


#1 bestselling author of Swim with the Sharks Without Being Eaten Alive

“With The Real Trump Deal, Marty Latz has done us an intensely valuable service – carefully sifting through and assessing all the claims, hoopla, and evidence surrounding Donald Trump’s talent for negotiation. The result is shockingly instructive.”


Author of “The New York Times” bestsellers “Pre-Suasion” and “Influence: Science and Practice

Latz’s Books Have Been Featured In…

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People Taught Negotiation Skills

Years Of Experience

Best-selling Books on Negotiation

Marty Latz's Analysis is Trusted by...

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