What Our Clients Say

Latz Negotiation has trained more than 100,000 business professionals and attorneys. And in the 24+ years in business, thousands have adopted the Latz Negotiation process for realizing improved results and outcomes. Our clients vouch for the quality of our work and their thoughts speaks volumes…

“The practical, no-nonsense skills learned from Latz Negotiation measurably helped our new business developers and our account managers. We were able to acquire new clients that had been targeted for several years and improve our contract renewal rate. The learnings also helped to strengthen our partner relationships. We reviewed numerous negotiation programs before selecting Latz Negotiation Institute.  Latz’s training produces results.”

Bill Shulby

Former Director, Talent and Organization Development - Global Growth, Cigna

“Marty (Latz) has a comprehensive knowledge of negotiating techniques and a very dynamic teaching style. Learning from Marty is fun and inspiring, and it really sinks in. I’ve improved my effectiveness as a negotiator 100 percent.”

Carl Horton

GE Medical Systems

“Extremely thorough. Having been a novice to this criteria, it was an important day for my future.”

Jeff Rogers


“Marty has a comprehensive knowledge of negotiation techniques and a very dynamic teaching style. Our lawyers’ response to his seminars has been overwhelmingly positive. Over four hundred have attended in the last two years and consistently rate his seminars among the best we’ve ever presented.”

Tom Dixon

Director of Seminars, State Bar of Wisconsin

"Latz Negotiation researched our negotiation problems and designed a training program that fit our practice. They didn't waste our time with a bunch of theory. They gave us substantive, powerful negotiating tools and new strategies for achieving our goals. Our lawyers found it extremely valuable."

David Webb

Cleary, Gottlieb, Steen & Hamilton, New York City

“I truly enjoyed the session and will definitely use the materials to prepare for negotiations in the future.”

Kathleen Proctor

Blue Cross Blue Shield Association Washington, DC

“Great program. Good, concise and well organized approach. Very good exercises to reinforce course content.”

Ernie McLean

Boral Industries, Inc

“Very effective, concise presentation. Great content. Appreciated the ‘hows’ along with the ‘whys.’”

Paul Waldman

Deloitte & Touche

“Great organization, tempo, content and delivery. Excellent! I can use this at work and in personal situations too.”

Kathy Weech

City of Phoenix

“Marty was an excellent speaker and very engaging! Great examples. Great info. Great program!”

Lisa Dalfonso

SVP, Asst. General Counsel, Keurig Dr Pepper

“Latz Negotiation’s expert advice helped us negotiate a strategically critical agreement for our flagship software product. We’ll be reaping the financial benefits for years.”

Ted Cook

Co-Founder and Former President & CEO, Enhanced Software Technologies

“Marty Latz will get you what you want if it’s humanly possible. I trusted him to negotiate for me on some extremely sensitive and high stakes matters – and he did a superb job.”

Thomas E. Dooley, Jr.

Founder & Former Chairman, The Antigua Group, Inc.

“Well suited to time and subject matter. I will get immediate benefit.”

Barry Grant

Meritage Homes

“Dynamic, practical, fun, and quite effective. It made us think about negotiation systematically – and made us better negotiators. Outstanding training program!”

Bill Stone

Founder & CEO, Outside GC

“I wish I had taken this course earlier, both for personal negotiations and negotiations as an attorney.”

Melissa (Berren) Costello

Bryan Cave

“Good mix of lecture and interactive exercises, delivered in a way that useful info was obtained regardless of the type of law practice someone has.”

Belinda Reed Shannon


“Excellent presentation. It brought to light several facets of negotiation that people understand intuitively, but never consciously employ in the heat of the moment.”

Christopher J. Simones


“Excellent lecture style and communication techniques. Wonderful information.”

Carla Renee Williams

Bronx Community College

Real life examples/video clips are effectively integrated into training. Case studies (are) well organized and effective.

Tim Carter

Piper Jaffray & Co. Minneapolis, MN

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A Few of Latz Negotiation's Clients

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